Book recommendation of management psychology 1:
Introduction to Psychology: There are many books on management psychology, but most of them are similar in content. Five books on management psychology worth reading have been carefully selected here, each of which has a different function. I believe that after reading it, it will open a brand-new management vision for you.
Applied Psychology in Human Resource Management (6th Edition) Casio, etc. Peking University Publishing House.
This book is professional and comprehensive, but some contents are different from ours. So, read it carefully, but that doesn't prevent it from being a good book. After reading it, your management ability will definitely improve several grades!
Cheng Modern Management Psychology Beijing Normal University Press
This book on management psychology is highly recommended. It should be said that it is a well-written book in the field of management psychology in China, which is very comprehensive and very suitable for beginners.
Psychology rules the world Le Pen Jincheng Publishing House
A psychological masterpiece that thoroughly talks about politics, economy and management. The most important work of Le Pen, the author of Mob. He was banned for three times and restricted for seven times to read the top secret books of party and government libraries in more than 80 countries. After the lifting of the ban, it sold well all over the world, and business leaders and enterprises of the party, government, army and various countries have one. It has been translated into 24 languages and sold well in the world 136 countries. Read the world pattern and see through social psychology!
Psychological Capital Rusans China Light Industry Press
This book brings us a new understanding of human resources, emphasizing that human resources are a kind of capital, not what people often say. Psychological capital can make employees have persistent passion for their work, pay attention to the root of system problems and improve team performance.
Seven habits of highly effective people Stephen? Covey China Youth Publishing House
? A good book that can change your destiny! ? (Tom? Business leaders know that only when every employee becomes a high-performance person can an enterprise truly become a high-performance enterprise. This book summarizes and discusses seven habits, in fact, it should be said that they are seven creeds, which are not only valuable to high-efficiency people, but also seven creeds of self-cultivation in life.
Management psychology books recommended 2:
1. Consumer Behavior Chen Biqiong
Consumer Behavior is divided into nine chapters, which introduces the emergence, development, research objects and research methods of consumer behavior, and specifically analyzes the knowledge of consumer psychological activity process and purchase decision, consumer demand, motivation and purchase behavior, consumer attitude and purchase behavior, advertising strategy and consumption behavior, price strategy and consumption behavior, new product development and purchase behavior, green consumption and green marketing. At the same time, each chapter of Consumer Behavior has a summary, keywords and review questions, so that students can learn the content of consumer behavior more quickly and directly.
2. "Influence" Robert? Author: Theodini
If you are in marketing, it goes without saying that influence is the first book you should read. You should read it carefully from chapter 1 to the last chapter.
If you are a news media worker, please read the fourth chapter first to understand the imitation actions made by the public under the influence of media reports, so as to provide reference for you to think twice when reporting such events again in the future.
If you are an ordinary person, please read carefully and remember the beginning of chapter 4, page 165. When you learn how to call for help in an emergency, don't be a victim because of uncertainty.
If you want to know your influence level on others, you can first turn to page 23 and do the influence level test.
3. "Social Psychology" David? In miles.
A pleasant appearance. Smooth translation, smooth text, beautiful typesetting, illustrated pictures and texts, beautiful arrangement, good paper quality and full-text multi-color printing.
The content is outstanding. The subject matter is extensive, the content is substantial, the materials are exquisite, and it is close to life. It is extensive, contemporary, novel, realistic, interesting and global, and some of them are advanced. Discuss hot social issues such as unmarried cohabitation, prostitution and cloning. Pictures, tables and photos are closely related to the theme. Reading her is a pleasure!
Both systematic and independent. As a teaching material, of course, we can't lack integrity and systematicness, but at the same time we can't lack independence. Chapters coexist independently rather than sequentially, so you can read them sequentially, read them backwards, and do whatever you want.
Close to life, suitable for the public. She talks about learning close to life and spreading knowledge to the public, so the back cover display suggestions are: sociology, academic textbooks and popular reading materials.
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