Now is the peak of pre-holiday gift-giving. People choose the most famous wine to give gifts, whether it is to contact feelings or to do things for clients. Yesterday, the reporter visited some tobacco and alcohol franchise stores in Taiyuan, and people came to buy them in an endless stream. The reporter found that high-quality national wine sells better than foreign wine, and Wuliangye and Maotai are the best sellers of national wine. The reporter carefully observed the price tags of various famous wines, among which Wuliangye's best-selling product is a 500g single bottle of white wine named "Smooth sailing", and the price is around 780 yuan. The products with better sales volume of Maotai are gift boxes in two bottles, and the price is around 680 yuan. A case of ordinary single bottle of wine, the price is above 200 yuan. In addition to wine, the wine gift box also includes some exquisite handicrafts, and the price is even close to the thousand yuan mark.
A customer who bought wine lamented: "These things are extremely expensive. Give gifts to the leaders during the Spring Festival. Not if you don't buy it! " Another customer who came with him said, "It takes a lot of money to get things done by giving gifts!" A friend of mine said that he was looking for a leader to handle affairs, and he wanted to give a gift but was afraid of being known, so he chose the wine gift box. There is only one bottle of wine painted on the outer packaging of this gift box, which looks like wine delivery on the surface. Actually, there is only one bottle of red wine in it. The watch on the lower floor is worth 5,000 yuan, and there is another floor at the bottom, which contains a gold lighter and is worth 700 yuan. This gift box is 8888 yuan. "
Years ago, the rolling gift-giving crowd also warmed up the tea market in Taiyuan. Manufacturers pay more attention to the outer packaging of tea and design different styles according to the characteristics of tea, but usually they use hard outer boxes with two small boxes of tea inside. Among the teas sold before the festival, the famous teas such as hardcover Longjing, Tieguanyin and Biluochun sell well.
The pre-holiday tobacco market is also relatively hot, because there are more people giving gifts, and the total tobacco sales continue to rise. The sales of tobacco representing three price points, such as Giant Panda, Zhonghua and Furong Wang, are more than three times as high as usual. According to the staff, there are not many people who buy cigarettes now, and the business has become more and more popular in recent years.
Health care products are dazzling in packaging and display grade.
12 at 3 pm, a health care product supermarket in Jiefang Road, Taiyuan City. As soon as I entered the store, the shopping guide enthusiastically surrounded me: "What do you need? Send it to others or use it for yourself? " Without waiting for the reporter to speak, she picked up the products she was selling and continued to introduce how classy the gift was and how beautifully packaged it was. At the same time, other shopping guides are also trying to recommend to customers.
Walking around the store, the reporter found that there are more than ten gift promotion counters of well-known brands in the store, and there are at least three or four shopping guides in front of each counter on average. In addition, there are a variety of health care products on the long shelves, about dozens of which are beautifully packaged.
A manager of the supermarket said that although health care products have not yet reached the peak, it is predicted that the momentum of health care products will be good this year, and most people will turn their attention to choosing gifts here, hoping to stimulate customers' consumption through preheating activities in advance.
There are many kinds of gift books, and the sales are not very good.
When the reporter visited several large book supermarkets in the provincial capital on June 5438+02, he learned that the number of customers who chose gift books was significantly less than in previous years.
As soon as each book supermarket enters the booth, it puts on the "good book recommendation" very conspicuously, and most of them introduce some books such as celebrity biographies, life philosophy and marketing strategies; In addition, Liu Yongji, Bai Juyi and other ancient cultural books were also grandly put on the booth. Although they all played "celebrity cards" and "classic cards", these well-bound and beautifully packaged books placed in the counter were left out in the cold.
A salesperson on the first floor of a book building told reporters: "Now it is the off-season of bookstores, and there is no hot sale of pre-holiday gift books. Some people buy books for people, mainly adults buy books for children. Gift books have always been available, but the sales situation is not good. "
Handicrafts with different shapes have gradually become new favorites.
Handicrafts are artistic and ornamental, and have the characteristics of ornamental, and gradually become an ideal gift in people's minds.
Taiyuan Tianyi Gift Center, known as the largest gift center in North China, is slightly deserted compared with other places. As the Year of the Rooster approaches, many golden rooster-shaped gold-plated handicrafts quietly occupy some gift markets. The staff told the reporter that there are many shapes of chickens this year, among which the sales of chicken-based handicrafts such as "Ji Gao Xing Zhao", "Rising Sun" and "Auspicious Ruyi" are very impressive. After 2005 1, it will probably sell 10 every day.
Due to different materials, the prices of these handicrafts range from 400 yuan to 1000 yuan. For example, the best-selling Jixing Zhao Gao, ebony base sells for 388 yuan, while the crystal base sells for 688 yuan.
Health cards are small and practical, and most of them are given to bosses.
Nowadays, the pace of life of urban people is getting faster and faster, and the pressure of work and life is getting bigger and bigger. People are more and more aware of the importance of health, and "giving gifts for health" is gradually recognized by people. On June 65438+1October 10, the reporter specially visited the health consultation and physical examination center of Taiyuan Second People's Hospital and some fitness and beauty shops.
"Regular health checkups are very necessary, so that we can find some diseases that are not painful or have no obvious symptoms, but now the number of people doing health checkups is increasing every year. We always receive more than a dozen here a month. Now, with the improvement of living standards, ordinary people have gradually realized the truth of' early detection and early treatment, early treatment saves more money'. During the Spring Festival, it has become a new way to treat guests in the hospital. " A director of the health consultation physical examination center of the hospital introduced this to reporters.
It's better to have a meal than to be born sweating. What people who are rich and have food and clothing need most is health. "There are many people who give fitness cards as gifts now. I often come here to exercise, and business here is booming. Who dares to make fun of health now? " Ms. Li, who often comes to the gym, answers reporters while doing aerobics.
"Do you want a monthly card or an annual card? We can give you a discount. Look at your skin ... "The reporter walked into a beauty shop in Liuxiang, and the waiter came up to introduce their services. He also said that it is a good and best-selling New Year gift to send beauty cards to female bosses now.
These collections are of great artistic value.
65438+1October 1 1, the reporter visited several antique shops. According to the shopkeeper here, more and more people are playing with antiques now. Whether you collect it yourself or give it away on holidays, you will show your taste and grade.
The reporter first visited Nangong, the most famous antique market in Taiyuan, where there are many kinds of antique calligraphy and painting, antique porcelain, antique jade and antique furniture, and people who come here to Taobao are also in an endless stream. "The antiques here are not necessarily valuable, but they can be taken. Whether they are given away or collected by themselves, they are all symbols of elegance." A shopkeeper introduced this.
Subsequently, the reporter visited Kaihua Temple Antique City, Shuangta Temple Antique Market, Shanxi Antique City and other antique markets. According to the owner, many people come here every day, some collect them themselves, and some prepare to give them away for the New Year. Now that the living standard has improved, people no longer only pay attention to the enjoyment of material life, but also pay more attention to the improvement of spiritual consumption level. "The Chinese New Year is coming, I don't know what gift to choose. Sending cigarettes and wine is too routine, and sending health care products and electronic products is too expensive. So I have to come here to choose and send a set of stamps, an ancient porcelain, an ancient calligraphy and painting or something else, which is more affordable and not too conventional. " Mr. Liu, who picks out gifts, said this.