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Counter design details determine success or failure
Whether the business is good or not, the design of the counter is very important In today's society, it is inevitable to consider the design of the counter when opening a store. When guests enter the store, the first thing they see must be the counter. When the counter is designed, the customer's impression of the store will be good. Therefore, the design of a counter is related to the prosperity of the store. In addition to the cashier, the counter of the store is also a space where goods can be displayed. The design of the counter is in place, which can not only catch the eye of the guests, but also make the whole store look unusual. Even if the goods are placed on it, they will set off the goods. So what should we pay attention to in the design of counters? After reading this article, you are destined to earn it.

A good product should not only have suitable personalized packaging, but also need clothing display suitable for its taste in clothing stores. In shopping malls, counters are always worth an inch of land, so we should make rational use of space for display. Tailor-made props for your own products have become the best way to save and use counter space. ? People say that "operation is a science and marketing is an art".

You should also have an idea before writing a composition to show the clothing brand. A good product should not only have suitable personalized packaging, but also need clothing display suitable for its taste in clothing stores. Personalized clothing display can attract attention, which shows the importance and extraordinary value of clothing display in sales. The principles of product clothing display mainly include the following points. ?

First, use the principle of space. ? In shopping malls, counters are always worth an inch of land, so we should make rational use of space for display. Tailor-made props for your own products have become the best way to save and use counter space. Speaking of props, we should grasp several points in designing props: first, they should be safe, second, they should be durable, and third, they should be simple in design. If the props are too fancy, it is easy to take away the brilliance of the product. ?

Second, it conforms to the principle of style. ? For clothing brands, there will definitely be their own positioning, and the style can best show the essence of the product. Nowadays, more and more clothing brand manufacturers will spend a lot of money on product theme display and boutique clothing display in their counters, so as to reflect the characteristics and selling points of their products and arouse the voice of consumers.

Third, the horizontal or vertical principle. ? The advantage of this kind of clothing display is that it can facilitate consumers to find products quickly according to the price, and only the display that is convenient for consumers is the most successful. ?

Fourth, follow the principle of customer habits. ? When people look at things, they often have the habit of "looking left first and then right". Considering the height of people, people generally pay attention to "looking straight up and reaching out". So when you promote a product, you can leave the best counter position for the product you want to promote most, or put your best product in the "most conspicuous" place on the counter. Secondly, put some portable products with strong circulation in the aisle for customers to take, and display the main products and clothing in high circulation places. In addition, dynamic things attract customers more easily than static ones.

(1) Pay attention to the choice of goods displayed in the display cabinet.

Whether the window design is successful or not, the choice of goods is very important. We usually suggest placing a certain kind of goods. The significance of this kind of delivery lies in giving consumers a sense of professionalism as a whole, and letting consumers know that during this period, your delivery is better than your competitors in these aspects. As for the goods placed, due to restrictions, only some empty packaging boxes can be placed when placing these goods.

② Consider the customer's sight.

People naturally look down when they look at things. Therefore, we should grasp the visual focus to capture the customer's sight.

(3) simple structure

In the display cabinet space, the number of commodities or POPs should not be too much, and the types and colors displayed should not be too miscellaneous, but simple. According to the simple structure, it is persuasive to focus on the goods or POP you want to see.

(4) the importance of blank

Usually, the goods or POPs in the display cabinet are displayed in the upper and lower parts of the display cabinet, but the middle must be omitted. The purpose of this is to be transparent and convenient for consumers to observe the situation in the store from the outside.

(5) Display cabinets should be clean and tidy.

In order to make the display cabinet look more beautiful after closing, it is necessary to clean and check the lighting of the display cabinet before closing. As a wonderful display, hanging wires, blurred glass or dirt accumulated in the corner of the display cabinet will destroy everything. Be sure to check it regularly and keep it clean.

(6) "Beauty" is not only an attribute of display cabinets, but also an important principle.

The outstanding display function of the display cabinet makes it difficult for all non-beautiful displays to achieve results on the display cabinet, because it is difficult to attract people's attention, let alone infect people and stimulate people's interest in goods, so it also loses the role of display cabinet advertising.

Therefore, in general, the counter design should not be too complicated, but it should be focused, the theme should be clearly expressed, the information should be conveyed in place, and there should be eye-catching signs. Considering the space problem and the layout of people, it should be designed from the perspective of the audience. Under the market economy, the competition of various commodities is becoming increasingly fierce. Grasping the guests' eyes is to seize the business opportunities. Now, how much do you know about the importance of counter design? I hope it helps you. Bian Xiao is here to wish you better and better business.

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