Dangdang Online Bookstore was established in June 1999 1 1, which is the largest online Chinese bookstore in the world. Dangdang is jointly invested by American IDG Group, Luxemburg Cambridge Group, Japanese Softbank and China Cowen Company. Its management team has many years of experience in book publishing, retail, information technology and marketing. Providing more than 200,000 kinds of Chinese books and more than 65,438+0,000 kinds of audio-visual products to Chinese readers around the world, and providing convenient and fast services to thousands of online consumers every day, bringing great convenience and benefits to online shoppers.

China Kewen Company, one of the shareholders of Dangdang, is the most valuable traditional resource created by Li Guoqing, president of Dangdang Online Bookstore, and has over 10 years of publishing experience. Ke Wen and Beijing Copyright Bureau set up a copyright agency to invest in overseas professional publishing. It was founded by Beijing Kewen Cambridge Book Co., Ltd. (Science & Culture Cambridge Book Co., Ltd.) and Kewen (Hong Kong) Publishing Co., Ltd. (Science & Culture Cambridge Book Co., Ltd.); H.K.Co Culture Publishing House. Co., Ltd.) and Beijing Kewen Guolve Information Technology Co., Ltd. ... Beijing Kewen Cambridge Book Co., Ltd. is a non-state-owned governing unit of the current book circulation association.

Kewen (Hong Kong) Publishing Co., Ltd. is a joint venture registered by Kewen Group in Hong Kong. Is a professional publishing enterprise, whose business involves book copyright introduction and topic selection planning. Beijing Kewen Cambridge Book Co., Ltd. is a joint-stock enterprise invested and founded by Kewen Group. Its business scope involves the wholesale and retail of books, with an average of more than 300 kinds of books underwritten every year, mainly cultural, educational, industrial and commercial and medical books. The annual sales volume is nearly 100 million yuan, and the business network covers all provinces, municipalities and autonomous regions in China. Kewen Books operates according to the modern enterprise mode, and introduces the business philosophy and management methods of foreign publishing industry, which has achieved sustainable development in recent years.

Dangdang raised $27 million and DCM entered the board of directors of Dangdang.

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July 7, 2006 10: 12 Sina Technology

Sina Technology News On July 7, Dangdang officially announced the completion of $27 million in financing. The main investor is DCM(DCM-Doll Capital Management), and Walden International and Alto Global also participated in the capital injection. Dangdang said that this round of financing will be used to strengthen the sales and marketing activities of existing products and new products, and announced that Ruby Lu, the chief investor of DCM, became a director of Dangdang's board of directors.

On June 29th, Sina Technology was informed that Dangdang received an investment of USD 30 million and sold 12% of the shares, which was slightly different from the figures released on July 7th. According to information from DCM and Huaxing Capital, the exact investment amount should be 27 million. The previous 30 million is said to be due to some deviation when the news leaked.

Dangdang was founded by Li Guoqing and Yu Yu in 1997, launched in199910/,and invested by IDG group, Luxemburg Cambridge group, Softbank and other institutions in February 2000. In February, 2004, Dangdang sold 65,438+07.5% of its shares and received an investment of 65,438+065,438+0 million dollars from Tiger Science and Technology Fund. In July 2004, Dangdang rejected Amazon's offer and chose the road of independent development, while Amazon acquired Dangdang's competitor Joyo. Since 2006, there have been rumors in the industry that Dangdang will go public.

Dangdang was founded in 1999. At first, it mainly sold books and electronic audio-visual equipment. In 2005, it was transformed into an online retailer operating comprehensive mass products. At present, the sales turnover of Dangdang's non-book products has accounted for about 40% of the company's total operating income. Yu Yu, co-founder and co-president of Dangdang, thinks that the company's business expansion is successful. After this financing, Dangdang may continue to add new services such as classified information.

Dangdang: overcoming the obstacles before listing

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Financial Times Li Xi

Dangdang launched the C2C platform Dangdang Bao at the beginning of this year, which was suspended due to operational problems. Speaking of this situation, Yu Yu said that these problems had been noticed by Dangdang staff in the early investigation, but it was not easy to find C2C later.

Will the suspension of Dangdang affect Dangdang's listing? Yu Yu said that there is no contradiction between Dangdang's suspension and Dangdang's listing plan. When it comes to the problems encountered in the development of Dangdang, she is still very anxious. "These problems are quite serious. Dangdang didn't want to harm users because of these problems, so it decided to suspend."

Yu Yu told reporters that at present, in addition to preparing for listing, Dangdang is making a new round of adjustments to Dangdang Bao, mainly to upgrade the seller authentication function, improve the credit rating system, and introduce an auction mechanism in addition to the price. Yu Yu has repeatedly said that the suspension of Dangdang Bao does not mean that Dangdang denies or gives up the C2C strategy.

At the end of 2005, Dangdang said that in addition to the original books and audio-visual services, this year Dangdang's strategic focus will be on C2C and department stores.

"In the long run, Dangdang is of great significance to Dangdang." Although the profit model of C2C is not clear at present, Yu Yu believes that C2C can bring users and traffic to Dangdang at present, and also help to promote Dangdang's business.

Yu Yu admitted that in the short term, C2C will not become the main income source of Dangdang. "However, after five years, it may catch up with B2C."

Since March this year, Dangdang has been expanding its business in electronic tickets and mobile phones, hoping to expand into a bigger market. Yu Yu didn't want to disclose the performance of this piece too much, only told reporters that the department store strategy has achieved initial results, accounting for half of last year's turnover. However, I think our department store business can be better.

Recently, Joyo.com announced that it has been able to provide consumers with 300,000 kinds of books, music, audio-visual and DVD products, making it the largest Chinese bookstore in the world. Dangdang bluntly said that Joyo was a "fake boss".

And who is the boss? When a reporter asked if Dangdang would be more convincing after its successful listing, Yu Yu said that even with Dangdang now, Dangdang is the biggest.

Yu Yu told reporters that in the bookstore, there are excellent Dangdang and poor Dangdang; In terms of price, Dangdang is cheaper; In terms of service, Dangdang has also done a good job. Excellence depends on the inventory of a Xinhua bookstore, which is part of Dangdang's channel. So Dangdang's intersection has covered all the contents of Excellence.

Mary Mick, a global Internet analyst at Morgan Stanley, once suggested that China's Internet revenue model includes not only advertisements, game cards and short messages,

When will e-commerce rise? The Internet Queen on Wall Street may have an answer soon.

Dangdang is expected to go public at the end of the year or early next year, with a market value of about 400 million US dollars.

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Zhang Fukai, Computer Business Intelligence

A few days ago, Dangdang, which started with domestic online book sales, revealed its listing plan to the media. Dangdang plans to go public at the end of 2006 or the first quarter of 2007, with a market value of about 400 million to 800 million US dollars.

Li Guoqing, the head of Dangdang, and his employees will hold more than 50% of the shares. It is reported that Dangdang has completed the internal share distribution, and the director-level employees can get 20,000 options at a price of $4 per share. Dangdang is attracting investment, and it is revealed that it has signed settlement agreements with 300 big sellers. Dangdang's goal is to complete the investment promotion of 2,000 big sellers by the end of this year, with an annual transaction volume of 80-65.438+0.2 billion yuan.

It is reported that Dangdang's revenue has doubled in the past year. With the mainland entering C2C.

In the e-commerce market, Dangdang expects a substantial increase in revenue in 2006. In 2005, Dangdang's revenue was 440 million yuan, and it is expected to reach 3 billion yuan this year. Dangdang will open an online shopping mall center in Hong Kong in March this year, attracting more than 65,438+0,000 small and medium-sized enterprises to sell here.

For cosmetics, fashion goods, toys and consumer electronic products, the company will charge a commission of 4% to 12%. Li Guoqing once said: "Our goal is not only to become the Amazon of China, but also to become the Yi Bei of China."

The above content is reproduced from Sina.