The characteristics and origin of E-commerce (1) Book E (1) The characteristics of Book E, the book publishing industry E, can be divided into four parts: online bookstore in B2C part, publishing service computer in enterprise E part, integration of upstream and downstream new books and sales information in B2B part, and electronic booklet and online publishing in innovative development part. B2C in the book publishing industry is to open a website to sell books on the Internet, which is the so-called online bookstore. The most basic concept of online bookstore is to use the network to open up new lines and provide 24-hour convenient service at low cost without a large amount of inventory. 2. Publishing business computer: internal electronization is the core of the whole E. The electronization of printing technology and cross-platform integration greatly improve the quality and efficiency after publication. Electronic internal business is the focus of this wave, which means introducing enterprise resource planning system (ERP). However, there are still many challenges in introducing ERP. First, the domestic book publishing industry is too small to attract and cultivate high-quality information providers and build high-standard integrated systems. At present, most information providers are still established on stand-alone systems. The whole management mode of the book publishing industry itself is still too traditional, lacking the standardization and rationalization of the operation process, which leads to the dilemma that it must spend a lot of time to coordinate the design of the system, but it is difficult to operate. In the future, it is suggested that we should start with the workflow and cultivate our own information talents, so as to get twice the result with half the effort and improve management performance for a long time. 3. Integration of upstream and downstream new books and sales information: In the book publishing industry, the benefits created by the integration of supply chain are far greater than the integration within a single enterprise, and it is generally applicable to order automation, the provision of new books and commodity information, and the feedback of loop sales information. For example, the publishing house provides new book information for retail channels and online bookstores, which saves a lot of manpower and material resources and costs, and basically avoids mistakes, and the retail channels feed back sales information, so that the publishing house can quickly grasp the book sales situation. 4. Publishing and online of e-books: E-books are downloaded directly on the Internet without typesetting and printing, which subverts the concepts of book transportation and inventory cost, and there are many structured products from publishing houses and online bookstores. Consider the source and content of e-books when designing products. Copyright is still mainly the whole business model, including profit mode, payment mode and service mode, etc. Only operators who are constantly investing can easily gain advantages and profits. (2) The Origin of Online Bookstore Amazon Online Bookstore has sold an average of 60,000 books every day since its operation on 1995 access network, and its impressive sales performance has increased by 50% every quarter, which has attracted worldwide attention, and book publishing industries all over the world are also scrambling to invest in the operation of online bookstores. Bezo dep, founder of Amazon Bookstore. Artment once pointed out that books are chosen as entrepreneurial goods because according to the survey, the Internet is growing at an annual rate of 2,300%, and among the goods suitable for online sales, books have greater market potential. However, the survey results of online users also confirmed Bezos' statement that books are indeed one of the best-selling goods in online shopping at present.