Books are the crystallization of human wisdom and an important carrier for spreading knowledge and continuing civilization. Book industry not only creates commercial value, but also is an important cornerstone to promote cultural prosperity and development, improve people's quality and social civilization, and promote social and economic restructuring.

With the rapid development of Internet technology, the diversion and impact of online sales on offline sales will be more obvious, and online sales will continue to grow. However, because the reading experience provided by physical bookstores cannot be completely replaced, and physical bookstores can provide value-added services while selling books, offline sales in the book industry cannot be replaced by online sales like other industries, and it is expected that online and offline will complement each other in the future.

According to the data, in the book retail market of China in 20 19, the sales of physical bookstores were about 30.8 billion yuan, down 4.05% year-on-year, and the sales of online sales channels were about 7 15 billion yuan, up 24.78% year-on-year.

Future development prospect

1. With the support of the national industrial policy, it has promoted the rapid development of the industry.

The "Thirteenth Five-Year Plan" outlines the promotion of nationwide reading, and lists the nationwide reading project as one of the major cultural projects, and the cultural industry has become a strategic industry. Restrictions on private capital in various fields of cultural industry have been gradually liberalized, and the state encourages private enterprises to enter the book planning and distribution business. The state strongly supports the development of cultural industry, and the copyright protection is gradually increased, which is conducive to the development of high-quality book planning enterprises.

2. The consumption structure has been upgraded, and the per capita expenditure on culture and education has increased.

In 20 19, the per capita disposable income of the national residents was 30,733 yuan, an increase of 8.9% over the previous year. It is estimated that in 20021year, the per capita disposable income will reach 3492 1 yuan, and the consumption power of residents will be enhanced. At the same time, the consumption structure of residents has been further improved, and the per capita expenditure on education, culture and entertainment is 25 13 yuan, accounting for1.7%. The increase of residents' income and the promotion of cultural consumption will become an important driving force for the development of the book industry.