In today's society, people use business plans more and more, which can help entrepreneurs analyze business risks. What business plans have you been exposed to? The following is the business plan of the dormitory snack shop I collected. Welcome to reading. I hope you will like it.

Business Plan of Dormitory Snack Bar 1 1. General situation of the enterprise

Basic information of the enterprise to be established

Products and services: snacks, nuts, drinks, water, specialty snacks, online procurement and sales. Reason for choice: according to our current geographical location, it is located around the campus, there are no specialty stores around, and there are enough consumers. We sell snacks, so we have selling points all year round. We personally have marketing experience, plans and ideas.

Main business scope: contemporary college students, campus students, faculty, and surrounding residents.

Development prospect: It meets the needs of contemporary college students, post-80s and post-90s consumers and social development.

Objectives: Short-term development goals

Long-term development goals ... After we achieve short-term goals, the enterprise will be profitable. We will expand the scale of the enterprise, expand the store, increase products and personnel, make the store environment elegant and comfortable, and plan to open more branches in the university town to monopolize the snack market in the university town with our service and quality.

Enterprise purpose: to serve the people and pursue their own interests (convenience, speed, preferential treatment, service and profit).

Enterprise type:

□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture □ Emerging industries □ Traditional industries □ Others

Second, the personal situation of the author of the business plan

Previous relevant experience (including time)

I have rich practical experience in many things.

Know many practical methods of marketing.

Educational background and related courses (including time)

Modern logistics major;

Training;

Third, the market evaluation

Description of target customers and potential customers: target customers: college students, teachers, leaders, employees and surrounding residents. We are mainly students at school, because we are just around the campus and there are a large number of consumers. There are quite right people living at the school gate, and there are bus stops. These are the potential customers of our customers: other campus people around Jiangning District, the staff of surrounding factories, friends of school students, etc. There are also pedestrians coming and going, and some customers on the Internet, all of which have potential opportunities.

Market capacity or expected market share of the enterprise:

Market capacity or estimated market share of the enterprise: (Take Nanjing Institute of Technology as an example) The estimated market share is 30%-40%.

Business Plan of Snack Shop in Dormitory 2. Market Analysis:

With the improvement of people's living standards, snacks are becoming more and more popular in daily consumption, and consumers also require snacks to have good appearance, interesting texture and novel color and fragrance. In the context of frequent food safety problems in China, imported snacks have become the new favorite of the market. Shopping is becoming more and more popular.

Prospect: the development trend of imported food. According to the prediction of the American Food Industry Association, China will become the largest consumer of imported food in three to five years from 20xx, and the predicted market size will reach 480 billion yuan. Imported food will have the following development trends:

Trend 0 1: dairy products, the most popular snack food, account for the highest proportion of imports; Snack food accounts for the highest proportion of online imported food, nearly 40%; Followed by kitchen food and nutrition and health care products. Although the absolute scale of dairy products and beverages is low, their import proportion is the highest, indicating that customers choose to import the highest proportion when purchasing dairy products and beverages.

Trend 02: Cookies/puffs and chocolate account for the highest proportion, and cakes/snacks have the fastest growth rate; In the composition of imported snack foods in 20xx, biscuits/puffs and chocolate accounted for the highest proportion, while cakes/snacks grew the fastest. On the whole, biscuits/puffs, sweets/jellies maintained a high growth rate at a high base, which was the highlight category of imported snack foods in 20xx. The origin of this kind of goods comes from Hong Kong, Macao and Taiwan and Japan, accounting for nearly half, producing a large number of star products.

Trend 03: Imported food is rich in sources, and Southeast Asia, Japan and South Korea are the most popular; There are 193 countries in the world. At present, there are 1 12 imported food sources, and online imported food sources are rapidly enriching. Imported food from Southeast Asia, Japan, South Korea and Australia is the most popular, with the fastest growth rate, and the sources of hot-selling products tend to be concentrated.

Trend 04: Female customers are the absolute main customers of explosive snacks; The main buyers of explosive leisure snacks are women, especially in the early stage and early stage of the product. After entering the outbreak period and maturity period, the acceptance range is expanded, and the difference between men and women is narrowed, which shows that women's popularity of snack food is much higher than that of men. From the buyer's point of view, the proportion of women buying imported snack food exceeds 2/3, and it has increased slightly year by year. Combined with the age distribution, women born after 90 s and 00 s are the highlights in recent years.

Second, the market survey

Project analysis

1, imported snacks are popular; Nowadays, young people tend to be novel, leisure, flavor and experience in snack consumption, and they are not satisfied with the common snacks in China. Imported snacks are naturally welcomed by young people aged 20-30 because of their novelty, superior quality, nutrition and health, novel taste, exquisite packaging and variety, and their acceptance by children is getting higher and higher.

2. Imported snacks have high profits; The average profit of imported snacks is 40%-50%, which is relatively high compared with other industries. At present, the average profit of manufacturing industry in China market is 15%, retail industry is 20%, and catering industry is 30%. Among imported snacks, the main ones with relatively high profits are chocolate and candy. The profit of 60% varieties can reach more than 50%.

3. Imported snacks tend to be homogeneous; Most domestic snack dealers don't know enough about the types and quality of foreign snacks. To be on the safe side, most of them will choose snacks with high reputation, guaranteed quality and good sales to sell to dealer stores. This has caused the homogenization of the imported snack industry to become more and more serious, and people's preferences for snacks often change periodically, so the homogenization of snack shops is not only unfavorable to the operation of a single snack shop, but also unfavorable to the development of the whole environment of imported snacks.

Third, the project environment

(1) industry status

(2) Market investigation and analysis

Market analysis (market = crowd+consumer+purchasing power)

(3) competitor analysis

1, cheap

2. Have a certain customer base.

(D) Project advantages

1, the feasibility of project operation;

2. The uniqueness and innovation of the project

Fourth, the market strategy.

(A) market segmentation and positioning

1, target market

2. Market positioning

(2) Promotion strategy

1, media advertisement

2, let the profit discount

3. buy it and send it.

4. Membership card

Verb (abbreviation for verb) storage operation

(1) Channel (purchase)

1, overview

2. Detailed analysis:

3. Initial supply of goods

Budget and revenue analysis

1, basic capital requirements

2. Calculation of investment recovery

(4) Risk

Target customers are children and young women:

In many imported snack shops, most snack shops take a comprehensive attack route, operating hundreds of varieties, including chocolate, candy, preserves and so on. , dazzling. Snacks Snacks are good at being delicious and interesting. Some high-priced candy or biscuits are packed in exquisite small jars with different shapes, such as keys, elephants, sunshine dolls, etc ... After the candy is eaten, the small jars can also be used as piggy banks, and some of them can be put into music. In addition, there are some exotic varieties, such as chocolate that looks like a pack of cigarettes, and cola with collectible value.

The dazzling array of candy in the store is expensive: bulk lollipops are generally 2~3 yuan/root, which is more expensive than 0.5 yuan in the supermarket; Canned biscuits and candy are generally tens of dollars a can; There is a kind of bulk preserved fruit, the price is as high as 140 yuan/kg.

Imported food is rich in sources, and Southeast Asia, Japan and South Korea are the most popular. Generally speaking, drinks are American goods, and Japanese goods are the most "spicy"; Biscuits, sweets and chocolates are favored by Japanese and Korean goods; Southeast Asian countries take "local products" as their main brands, mainly coffee, tea or other local snacks.

The way of management is to talk about both packaging and taste:

(1) The secret to running an imported snack shop is to pay attention to the taste and packaging of snacks. Food packaging: packaging should have its own style and take into account the preferences of different consumer groups. Exquisite packaging can increase the added value of food and make food more valuable, thus attracting more young people with certain spending power.

Pay attention to the taste of snacks: consumers also require snacks to have good appearance, interesting texture and novel color and fragrance. Usually, we should communicate with customers more, understand the tastes of local consumers, and constantly adjust; It takes more effort to purchase goods from the taste, and the goods are not many but fine. It is necessary to launch as many new products with market potential as possible, and respond to consumers' love for new psychology and demand changes with product changes.

(2) Analysis of local per capita consumption level and consumption concept.

Imported food belongs to high-end snack food, and its consumption in China is relatively limited. Because the supply channel of imported food is different from that of mainland goods, imported snack food has many import and export procedures, so the price will be higher, but the quality is much better than that of mainland snack food. For the high price, it depends on whether consumers can accept it. The same price is placed in different cities, and its consumer acceptance is different, which should be analyzed in combination with the local consumption level. In addition, people's consumption concept is also very important. Consumers may not know much about imported snacks. Will anyone accept novel food and be willing to try it? Therefore, imported snack shops may spend a lot of time on publicity in the early stage to win customers through excellent quality and affordable prices.

(3) The location of the store is very important: in order to ensure the source of tourists, the store should choose lots with a large flow of people and a relatively large number of young people, such as the bustling business district, around the school and near the cinema with a large flow of people.

Third, consumers now pay great attention to food hygiene, so shops must be neat and clean. Candies and dried fruits should be packed in simple transparent packages, so that guests can clearly see the real face of food, including its freshness and color.

(4) Pay attention to the placement of goods: high-end food can be placed on the top shelf. This kind of food is aimed at white-collar workers who pay attention to brands, and your essence is not expensive; The mid-range price is placed in the middle of the shelf, which is convenient for ordinary consumers to choose; At the bottom of the shelf, children's favorite snacks such as lollipops and wave candy can be placed.

Sixth, choose a franchise store.

Joining is more cost-effective: According to reports, most snacks imported by snack shops are imported from abroad, and they have to go through layers of approval and heavy inspection before they can be put on the shelves in China. At present, there are relatively few domestic companies that represent foreign food, and generally only large food companies can supply it. Therefore, it is best for start-up stores to choose franchise stores, which can reduce concerns about purchase channels and business models and avoid many detours.

Most imported snack shops adopt the way of joining. Insiders reminded that if you choose to join, you must have sufficient funds in the early stage. Generally speaking, it takes at least 7~ 10 months to run an imported snack shop. An imported snack shop of more than 20 square meters needs about 654.38+10,000 yuan of start-up expenses, of which the initial purchase fee, decoration fee, shelf and cashier cost about 40,000-50,000 yuan. In addition, the transfer fee and rent of the store also need about 50-60 thousand yuan.

Seven. Profit and risk prevention measures

Although some food companies that attract others to join claim that the profit of imported snack shops is 40% and the development momentum is good, they still find many minor problems. In a snack bar, I saw that half of the candy in the store was sold at a 60% discount. I picked up the candy and looked at it carefully. I found that many of them are nearing the expiration date. Some sweets have softened because of the hot weather. The profit margin of imported food is large, but the risk of investing in such imported snack shops is not small.

First of all, although the price of imported snacks is higher than that of domestic products, the profit margin is not as big as expected. In order to ensure tourists, the location of the store should be in downtown or busy areas, and the rental investment of the store should be higher than that of ordinary stores.

Secondly, because the imported snack shops are still in their infancy, they are facing the competition from supermarkets. There are generally large supermarkets in prosperous areas, and many supermarkets have begun to set up monopoly areas for imported food. As a result, the competition is relatively large, and it is difficult for imported snack shops to form a stable consumer group.

Thirdly, in order to ensure the supply of goods and reduce costs, imported snack shops often purchase goods in batches, but some imported foods take one or two months from production to the last shelf, and sometimes they have to walk on the road for half a year. Coupled with hot flashes and other reasons, the cost of hoarding goods has greatly increased. Moreover, once snacks are not to customers' taste, sales will not go up and business will be difficult to maintain.

Further reading: business plan

Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" business spirit, "harmony is precious, strict self-discipline" business philosophy, serving the public and giving back to society.

I. Services and products

Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.

Second, the market competition analysis

Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.

In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:

1, the cost is low, the teachers hired are all college students, and the teaching cost is low;

2. The company has a perfect training and assessment system, and the course quality is guaranteed;

3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.

Third, marketing.

In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.

Four. Description of capital contribution

The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.

Verb (abbreviation for verb) Return on investment and exit.

At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

Risk analysis of intransitive verbs

Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.

Seven. Business forecasting and financial analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.

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