Media introduction:
Media is a medium for spreading all kinds of information, that is, various forms of material tools for carrying and transmitting information from the communicator to the receiver in the process of information dissemination.
Classification:
1, the first kind of media. It is one of the traditional original media to receive each other's information by direct, simple and intuitive interactive ways such as gestures, semaphores and bonfires. Its characteristics are intuitive and fast, but it is greatly limited by natural conditions, such as weather, light and natural obstacles.
2. The second media. Including letters, paintings, words, symbols, printed matter and photographic works. In this way of information exchange, the receiver of information relies on visual senses to receive information, and the sender of information begins to use certain communication facilities and tools.
3. The third media. Both the sender and the receiver of information must use communication facilities. This kind of media includes telephone, records, movies, radio, television, mobile phone communication, etc.
4. The fourth media. Internet media is classified as the fourth kind of media alone because its media mode and information carrier are different from the third kind of media.
Development status:
The media refers to "mass media". In a broad sense, mass media includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet. According to the statistical calculation of various data collected up to March 20 12, the total output value of China media industry in 2010 was 637.9 billion yuan, an increase of 15.2% over the previous year.
Judging from the market structure of various industries in the media industry, in 20 1 1 year, newspapers and television accounted for 3 1% of the total market of the media industry, and the scale of Internet business reached 42% of the total market of the media industry, accounting for almost half of the media industry. The market of broadcasting, periodicals, audio-visual and movies is small, and there is limited room for manoeuvre to cope with the impact of changes in the media environment.