19951February, British publishers abolished the Net Book Agreement (NBA), which ensured that all books were sold at the price set by publishers on the cover.

Netbook protocol (netbook protocol)

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From 65438 to the early 1990s, British Prime Minister Thatcher began to implement the "free market economy policy", which had a great impact on the related retail industry. However, due to the protection of NEA, the book retail industry still maintains a certain level of sales. 1995 after the cancellation of the book net price agreement, did the British book industry go astray in price promotion? Faced with the promotion methods of "buy three get two free" or "buy two books for ten pounds", John, marketing director of Harper Collins Company? Bond's John Bond said: "We must admit that the cultural environment we live in today must accept price promotion, but we should still use price promotion reasonably and skillfully. For example, books such as White Teeth skillfully use the price factor to become bestsellers.

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