For some enterprises, especially brand enterprises, brand marketing is particularly important, such as Jiaduobao, 58 Tongcheng and Jiayuan. I think it is necessary to use some new media resources to do integrated marketing, which can build a brand influence of an enterprise. Of course, it is also suitable for new brands. For example, in a subdivision, if you are a brand and do integrated marketing through new media resources, you will be the boss as soon as you get started. Because the competition in the segmentation field is relatively small, it is not difficult to promote it. It is very easy to integrate some new media resources, do integrated marketing and establish brand influence. How to integrate marketing of new media resources: Before I do my work, I need to make an integrated marketing plan. After I have a plan, we will carry it out according to it. So how to do this marketing plan? According to the difference of brand media matrix, we divide this matrix into four dimensions, namely: (1) core dimension: media matrix. Generally, our brands are all in official website, including Weibo, WeChat official account, Post Bar, Douban, Zhihu and so on. These platforms all have our brand accounts, which is our core matrix. (2) vertical dimension: vertical public opinion position Every industry has people who do relevant self-media. For example, in the field of games, there are many self-media blogs, such as these, which can be used as vertical public opinion positions. (3) Word-of-mouth dimension: Word-of-mouth output bits such as Tik Tok, A auto Faster, Zhihu, Tiger Sniff, etc., like these platforms, look for media people who have done well in your industry from the media field, find them to cooperate and find them to do. (4) Volume dimension: The location of influence diffusion can make use of the "festival and celebrity effect" to do a lot of brand-related topics on the Internet and form a wide spread. What are the new media resources? There are many self-media resources now, including: Jane BookNo, the official account of today's top 100 Zhihu WeChat. Chejia no.360 book interest HeadlineNo Tik Tok Aauto is faster and looks good. Video beauty shoots Himalayan tiger tooth Sohu video and so on. The new media resources listed above are only a part, and there are many more. You can go online and have a look. There are many such new media platforms. New media integrated marketing case: share with you a brand Lancome, how he did integrated marketing, and the effect is very good. As shown below, this is Lancome Trinity Global Marketing 1, and the limited-time experience triggers communication. Lancome's limited-time store is located in Sanlitun, Beijing. If you come to the store to buy and sell things, you can scan the code and place an order directly. This is a new way of new retail, which is the combination of offline and offline marketing. 2, single star marketing Lancome also invited some stars to help promote Zhou Dongyu, Yolanda and other stars, these stars are the spokespersons of Lancome. 3, live broadcast+short video planting grass while live broadcast, while short video content output, two-pronged, engage in activity promotion, attract a large wave of people. 4. Try it first and then buy an equivalent gift to support the trial. If you are satisfied, you will spend money to buy it and give gifts of the same value. Lancome's offline+online integrated marketing, combined with stars, activities and experiences, greatly enhances brand influence. How to integrate marketing of new media resources * * * Introduce four dimensions and carry out cooperation. There are many new media resources. You can find a lot by searching online. Finally, you share an integrated marketing case of new media Lancome for your reference.