1No.: the layering of the composition figure.
The layering between graphics and elements can not only interfere with vision, but also highlight the theme they want to embody, which is often a more direct and effective way. This visual interference can not only distract the viewer's unnecessary sight, but also pay more attention to the theme of this design, and the graphics generated by this interference method are the auxiliary graphics of this theme.
Second: the visual line traction of composition
Use colors or elements to draw the viewer's vision and let the viewer think and watch the work with the designer's thinking. Most of the existing works are point-line-surface-oriented, and the works oriented by graphics and elements are rare. Just like the picture below, the visual center is the white color block in the middle and the text in it, while the blue line segment appearing at the junction of the upper and lower pictures pulls the viewer's line of sight to move towards the text and other small figures in the picture.
Third: color sensing
The main color blocks in the picture are red and gray, while the white blocks in the big background in the picture are in sharp contrast with the red lines, and the gray is in a balanced state.
At the same time, it forms a strong contrast with red, and the contrast between black and red is also used in the text of the theme.
Fourth: light and shade sensing
The theme is set off by some characteristics of light perception refraction, light perception capture, dynamic light perception and the difference between light and shade.
Fifth place: instant capture
Capture the visual point by using the instantaneous acceptance of vision.
Display design
Sixth: Grasp the breakthrough point.
Break through the visual balance point of the graphic image itself and meet the visual requirements.
Use the screen material itself to find the breakthrough point of design, and use it according to the prominent places such as the sense of space and light produced by the graphic itself, thus highlighting the theme of design.
Seventh: Proportion size
According to the proportional relationship of things themselves, we pursue the visual balance relationship, break through the proportional relationship of things themselves, and then launch our own visual focus to make a breakthrough. Just like some exaggerated cartoons, a figure with a big head and a small body, an exaggerated way of distorting the normal proportion, can often create miracles inadvertently.
Eighth place: appreciation
It is necessary to make full use of some elements in daily life, give full consideration to the appreciation of graphics, and impress the appreciation with the natural beauty and cruel beauty that break through the ordinary acceptance, so as to gain people's memory of graphics.
No 9: optical illusion
Use the spatial sense of optical illusion to highlight the visual center of the overall design.
10: an abstract expression
The use of color contrast highlights the theme, but also plays a certain entertainment. Such works are easy to make people feel good and not easy to forget.
Show the spatial division of design, so that people can have fun themselves.
In exhibition design, panel furniture, display props and some architectural elements are often used to separate the exhibition space to meet the needs of art and exhibition. The purpose and function of space separation in exhibition design are as follows: first, divide several exhibition areas according to content and types; The second is to increase changes, avoid monotony, and avoid taking in everything in a glance; The third is to change the landscape and increase the sense of hierarchy, which can be fascinating; Fourth, organize and control the flow of people, and make connections and transitions between different spaces. Generally speaking, the elements of spatial separation can be divided into three categories: one is the occlusion of line of sight; The second is transparent separation; The third is a visible but insurmountable partition.
Visual barrier refers to the use of solid walls, panel walls, exhibition air or high showcase backboards as elements of space separation, and the two sides of the separation are self-contained.
System, relatively independent, both sides can't directly see, also can't cross the partition. Only labyrinth channels are used to connect these two parts. This separation is very common in large and medium-sized exhibitions or museum displays.
Transparent partition generally adopts low compartments or independent transparent glass cabinets, various covers (hanging), lattice walls, partitions with door openings, etc. To divide the exhibition space. The separated spaces have a clear line of sight, and some partitions can let the audience cross, making the audience feel that the space is full of layers and changes, which can enhance the interest and attraction of the visit. In the narrow exhibition space, this transparent separation can be achieved from small to large, without shelter. Visible but impassable partition refers to the use of transparent plexiglass or tempered glass, metal sand net, hollow flower wall and other elements to separate two exhibition areas (or exhibition halls). From this hall, you can see the exhibition and audience of that hall, but you can't enter directly. Each hall has its own entrance and exit and visit route. For example, two adjacent exhibition halls or exhibition halls in large-scale exhibitions, although inaccessible to each other, have the function of attracting audiences.
In the exhibition art design of super-large space, the transparent partition part includes water body, stair steps, ramps, lawns and flower beds, bridges, corridors, flower stands, tree walls, benches in rest areas, and floor facade pavement. Using pools (including fountains and waterfalls) or canals can separate exhibition areas or exhibition halls; Single-run and double-run stairs, turnstiles and ramps can be used as the boundary between the two exhibition halls; Lawn, grass altar and flower stand can not only separate the exhibition area, but also improve the microclimate and reduce the fatigue of the audience; All kinds of bridges, walkways, overhead corridors, rest areas, benches, etc. can play the role of isolating and contacting empty orders; The ground height difference and different paving methods have the significance of spatial separation both visually and psychologically.
Using certain spatial separation elements, a large exhibition space is divided into several exhibition areas, traffic areas, rest areas and sales areas, so that the spatial combination is orderly, scientific and reasonable, and the eyes are clear, which is convenient for the audience to compare and identify. It is very necessary to facilitate the audience to visit. As a display designer, you must be familiar with the means and measures of space separation, and master and use them skillfully, in order to create a fascinating and charming display space environment.