Undoubtedly, in the current market environment, content has a strong influence on eliminating "mind". People don't really like an advertisement, but they don't exclude the acquisition of good beliefs, stories, experiences and knowledge. Therefore, from the listing of new products, to the interactive communication of brands, and even the smooth transaction of live broadcasts, they are all obtained through good content. Through good content, the brand wins users' self-indulgence, then enters users' minds and eventually becomes their shopping list choice. This is an era with content as the axis. Digital marketing has brought more and more technical products, tool platforms and measurement methods, which makes content marketing have more real and knowable label dimensions and measurable indicators. How to monitor and optimize the launch process in real time, how to establish an effective content distribution and screening mechanism, and how to apply good content and good resource combination to help the brand achieve overall cost reduction and efficiency improvement. K: How to ensure the quality of content and scale up high-quality content? With the help of data insight, first choose products, then set marketing scenarios, and finally find translators and creative officers for suitable products, so that planting grass is deeply rooted in people's hearts. F: How to make the content get a longer traffic tail and extend the life cycle of notes? Accurately reach people, improve operational efficiency, and help brands reduce costs and increase efficiency. S: How to trigger the user's grass planting action and guide the user to buy action? Take 4 1 crowd assets as the observation index, guide the marketing behavior and grasp the user's mind.