Dangdang divides the market into student groups, teachers and administrators, white-collar workers, group customers and other consumer groups according to four factors related to products: population, geographical location, psychological statistics and behavioral factors.

Dangdang is the world's largest comprehensive Chinese online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund). 1999165438+10, Dangdang officially opened. Since its establishment, Dangdang's sales performance has increased by 400 times.

Dangdang's online sales include dozens of categories, including household goods, cosmetics, digital products, home appliances, books, audio-visual products, clothing, mothers and babies, and more than one million kinds of goods. The library has 600,000 kinds of books. Every year, nearly 10 million customers become new registered users of Dangdang, covering 32 provinces, municipalities, autonomous regions and municipalities directly under the central government.

Tens of thousands of people buy things on Dangdang every day, 30 million people browse all kinds of information on Dangdang every month, and Dangdang sells more than 20 million items every month. Providing convenient and fast services to thousands of consumers every day brings great convenience and benefits to online shoppers.